It all started with a 1977 Bolex super-8mm camera my father bought
to film my baptism and a classical Spanish guitar. Ever since I was
big enough to hold those two things my career as a musician and
filmmaker had begun. I went through enough kilometers of
film, video tape and guitar strings to eventually make a career out of it.
I enrolled in the London Film Institute in 1998 and started working
as an assistant commercial photographer in 1999. Creative storytelling
is my forte and the emphasis of my work has always been to tell compelling
and visually striking stories whether I’m working on a commercial or an event.